> Who we are


After working together for 15yrs at one of Sydney’s leading design consultancies, in 2012 the 3 directors of IDA found themselves looking for a new challenge. With a wealth of experience in successfully delivering design services to some of the world’s leading brands, they formed Industrial Design Alliance (IDA) to continue bringing their expertise and experience to the market. Though we are a young company, we have a proven track record of excellence, success in the market place and enthusiasm for getting the job done.

We offer services that take care of the whole design process and ensure that the client is involved at every stage so that risk is minimised.

"Seeing the success of your product in the market place is at the heart of what we do."  

Below are profiles of each Directors experience and a list of projects on their resumes.